AO unveils first branded annual report and corporate website

BY Carly Mercer

Gather, the independent strategic communications agency, has rolled out its first work for AO since it was appointed to the project by the online-only retailer of white goods and consumer electronics.

The activity comprises designing the company’s annual report, which was released last month, as well as overhauling delivering the design of its new corporate website.

As one of the leading electrical goods retailers within the UK, AO, which is parent to the ao.com brand (formally known as Appliances Online), is on a mission to redefine retail through its devotion to happiness and amazing customer service prides itself on providing a second-to-none attitude towards customer service. The annual report and newly designed website highlight the company’s culture and long-term business strategy to customers and shareholders alike.

Gather was appointed earlier in the year, following a competitive pitch, after AO sought to update its investors on the company’s strategic vision following a successful IPO earlier in the year. Gather was tasked with providing design and best practice consultancy to bring AO’s total focus on single-minded customer service proposition to life throughout the report and website.

Julie Finnaemore, Company Secretary at AO, said, “This was a great opportunity for us to deliver our first corporate annual report since becoming a public listed company in February.  The final report, does an excellent job of showcasing our company’s unique culture to our stakeholders and highlight what’s the strategic priorities that are driving the business forward. Since we founded the company in 1999, we’ have been passionate about delivering the very best products and services to all our customers and we wanted all external communications to demonstrate this in an engaging way. Carnegie Orr’s track-record of mixing creativity and corporate know-how made them the obvious fit for us to deliver this project.”

Richard Orr, Creative Director of Gather, added: “AO has proven time and again its passion for offering the best products and services to its customers. As an agency, we focus on providing playful, vibrant and insightful ideas to corporate communications and capturing the personality of the business. It is fantastic to have the opportunity to work with a company that shares our commitment for innovation in creativity.”