12/05/2015

Connecting with the Millennial Generation: How students on the verge of employment feel about corporations

BY Julian Gorham

10 years from now, Millennials will comprise 75% of the global workforce. Those born between 1981 and 1997 have a different approach to life from the older generation: They are less likely to trust the brands on supermarket shelves, or politicians. They are more conservative about money, less so on social issues like gay marriage. And they want jobs that have more meaning.

“The biggest challenge for corporations and other organisations is how to find and keep this generation of employees.”

How must they adapt? What must they say and do to compete for the very best talent?

Gather has carried out research with international students on undergraduate and postgraduate courses at Strathclyde University Business School and Heriot-Watt University School of Management and Languages to find out how they feel about corporations.

The research answers questions like:

1) How attractive are companies who place social purpose at the centre of their offer?

2) How important is being successful in a high paying career or profession to you personally?

3) Which sectors would you most like to work in?

4) How important is work life balance?

Connecting with the Millennial Generation: How students on the verge of employment feel about corporations


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