GATHER AROUND – DIGITAL: Developing your content strategy

BY Clare Bennett


How can you tailor your content to deliver your message and communicate more effectively?

Join our breakfast seminar at the Zetter Town House on Thursday 3 May to find out (see details below).

“62% of companies said a lack of content strategy across their organisation, prevents them from achieving content maturity and 70% of marketers lack a consistent or integrated content strategy.” (Curata)

We believe that a content-first approach to developing your website highlights real world requirements early. It is content that connects design, user experience, devices, technology and your organisation’s own capacity planning. It is the catalyst for getting audiences talking, sharing and taking action.

Aimed at web managers, content owners and corporate communications professionals, we will share insights and guidance to help you better implement and deliver digital content that meets your audience and business needs

Our seminar will cover:

  • Tailoring a strategy to match in-house resources, ambitions and budget
  • Developing a content plan to help you manage content in the long run
  • Balancing mandatory corporate stakeholder content with more customer facing features
  • Managing engagement of returning visitors, as well as impressing new ones
  • Empowering your teams to own your content strategy

Into the future

Our Virtual Reality partners Uniq will do a live demonstration of their web apps on iPad Pro tablets at the end of the session and you will also be able to try out their Samsung Gear Virtual Reality headset experience.

When: Thursday 3 May 2018
Where: The Games Room, Zetter Town House, 49-50 Saint John’s Square, London, EC1V 4JJ
Nearest tube: Farringdon (2 min. walk)
Start: 8.30am arrival for 9am
Finish: 10.30am

Clare Bennett
Digital Strategy Director (Shell, Syngenta, Glencore, Rio Tinto, Laing O’Rourke)

Clare Bennett
020 7014 3325

We look forward to seeing you there.