04/09/2014

Harnessing the power of digital to make brands stronger

BY Julian Gorham

Descriptions of a digital revolution seem like truisms in a world where the ways we engage with brands have changed so radically, so quickly. Nonetheless, the speed and novelty of developments in digital continue to dazzle.

In this paper, our Head of Brand examines how the best companies are making the most of digital technology and the behavior it generates to build closer customer bonds and resilient, more positive association with their brands.

The challenge for everyone is to try to stay ahead of a curve that’s hurtling along.

Harnessing the power of digital to make brands stronger


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