TMK

How do I keep my website relevant?

Design it to compete better, globally

CHALLENGE

TMK is a leading global industrial production company. Based in Russia, it operates in US, Canada, Europe, the Middle East and Asia. It specializes in the production of tubular products to the oil and gas industry and currently has the world’s largest steel pipe production capacity.

Whilst TMK enjoys a strong market position, its website had become outdated, supporting neither the TMK brand nor the business units around the world. TMK asked Gather to create a website that would engage audiences effectively – including potential customers, investors, the media, regulators and existing and potential employees.

ACTION

We reviewed TMK’s peers, competitors and customers, including Shell, AGIP, Total, ExxonMobil, Occidental Petroleum, ONGC, Saudi Aramco and other industrial, global oil and gas companies. We developed designs which positioned TMK credibly amongst these peers, creating multiple language versions and providing ongoing consultancy to support the build by a local development company.

IMPACT

The site launched early 2015. The contemporary design of the website and improved navigation create a more engaging experience and make content much easier to find.

SERVICES

  • Stakeholder interviews
  • Peer and competition analysis
  • Website best practice
  • Digital road mapping
  • User journeys
  • Corporate website design