08/01/2017

What FTSE 250 companies are really saying with their non-responsive websites

BY Mike Riches

Back in May 2016, I wrote an article putting the spotlight on the FTSE companies that had not yet launched mobile friendly websites. You can follow the link for the full article but I will give you the headline:

In May 2016, 84 constituents of the FTSE 250 did not have mobile friendly websites. That is 34%.

This is a very high number considering mobile friendly website design is by no means a new phenomenon. In fact, the majority of digital media consumption now happens on mobile rather than desktop and has been this way since the ‘digital tipping point’ in 2014.

Over half a year on from my initial blog post I have reviewed the 84 non-responsive companies again and found the following:

21
of the 84 now have mobile friendly websites

63
(25.2%) of the FTSE 250 still have non-mobile friendly websites

Predictably, the FTSE 100 has a lower percentage of non-responsive websites with just 17 failing to adjust for smaller screen sizes.

When combined together the overall number of FTSE 350 companies without a mobile friendly website is 80. That is 22.9%.

Although slightly better than it was six months ago, the corporate world is still generations behind the rest of the internet.

Unresponsive seems a suitable term to describe how reactive some organisations have been to the change in user preferences when, in truth, a website built with purely desktop experience in mind is not fit for purpose in 2017.

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