How do I effectively communicate a new positioning?
By introducing it in the annual report
We have been working with Workspace’s to produce their annual report for 7 years and in that time we have helped them develop their brand story, as the company has grown. Workspace has had a particularly successful year and wanted to communicate its strategy and achievements to stakeholders, positioning themselves as ‘Home to new and growing companies across London.’
For the 2015 annual report, we created a vibrant look and feel. We deployed bespoke photography, strong and bold in style to capture the spirit of a company at its most dynamic and self-assured.
The online report reflects this confidence. It is easy-to-navigate and brings the business to life by using a range of rich media such as video, imagery and infographics. Information relevant to different stakeholders is highlighted through a series of stories.
By producing the printed report in parallel with the online version, we made sure we delivered a consistent experience.
We continue to help Workspace build long-term confidence among its investors, by bringing Workspace’s investment story to life.