X5 Retail Group is the second largest food retailer in Russia. The company owns a number of branded retail formats, from supermarket chains to hypermarkets and convenience stores. The Group asked us to modernise www.x5.ru, its corporate website, in the light of launching a new identity.
Gather deployed a range of digital services to provide X5 with the best result; best practice, strategy, planning, design, development (SharePoint), testing, training and delivery were all handled by our team.
We started by defining different user journeys – for customers, suppliers, partners, employees and job seekers – updating structure, function and content accordingly. We also updated the look and feel, effectively helping to launch X5’s new brand identity. Because X5 plays such an important role in the daily lives of the people and communities it serves, we developed stories that highlighted the company’s positive impact on society.
The site positions X5 as a dynamic, 21st Century retail Group and delivers a seamless user experience across multiple devices.