21/02/2019

GATHER AROUND – DIGITAL: How to measure the success of your corporate website

BY Clare Bennett

Data – it’s everywhere.

We are surrounded by huge quantities of data generation every day in our personal lives and at work; from the number of steps we’ve taken, to a company’s sustainability footprint.

There are currently 2.5 quintillion bytes of data created each day at our current pace (according to Forbes). Over the last two years alone, 90% of the data in the world was generated. This point is worth re-reading!  Google processes more than 40,000 searches EVERY second (3.5 billion searches a day).

When it comes to corporate websites and data, there is a wealth of information available via analytics. But how do you understand if your website is a success and if your website is supporting your business strategy?

Our breakfast seminar will help you better understand your website analytics and will show you how to utilise your data to inform website improvements across the year.

We will cover:

  • Understanding your website vision and objectives
  • Defining measurement strategies that align to your objectives
  • Identifying meaningful insights using a measurement framework
  • A process for ongoing site optimisation
  • An opportunity to share and discuss

Be prepared to participate in some group activities that will give you the tools for better website development and audience engagement. Can you afford to miss this?

This breakfast seminar will run on Thursday 7 March 2019.

Venue
The RSA
8 John Adam Street
London
WC2N 6EZ

Nearest tube: Charing Cross or Embankment (5 min. walk)
Start: 8.45am arrival for refreshments, for a 9.30am start
Finish: 11.30am

Presenters on the day include:

Clare Bennett, Director of Digital
Mike Riches, Digital Account Director
Lynn Dickinson, Director of Sustainability

To reserve your place now, please RSVP to clare@gather.london or call 020 7014 3325