19/06/2018

GATHER AROUND – DIGITAL: Understanding content strategy

BY Clare Bennett

How can you tailor your content to deliver your message and communicate more effectively?

Join our breakfast seminar at Fleet Street Workspace Centre on Wednesday 18 July to find out (see details below).

“62% of companies said a lack of content strategy across their organisation, prevents them from achieving content maturity and 70% of marketers lack a consistent or integrated content strategy.” (Curata)

We believe that a content-first approach to developing your website highlights real world requirements early. It is content that connects design, user experience, devices, technology and your organisation’s own capacity planning. It is the catalyst for getting audiences talking, sharing and taking action.

Aimed at web managers, content owners and corporate communications professionals, we will share insights and guidance to help you better implement and deliver digital content that meets your audience and business needs

Our breakfast seminar will cover:

  • Tailoring a strategy to match in-house resources, ambitions and budget
  • Balancing mandatory corporate stakeholder content with more customer facing features
  • Empowering your teams to own your content strategy

Into the future

Our Virtual Reality partners Uniq will do a live demonstration of their web apps on iPad Pro tablets at the end of the session and you will also be able to try out their Samsung Gear Virtual Reality headset experience.

When: Wednesday 18 July 2018
Where: Top Hat Meeting Room, Fleet Street Workspace Centre,
154 – 160 Fleet Street, London, EC4A 2DQ
Nearest tube: Blackfriars (5 min. walk)
Start: 8.45am arrival for networking, for a 9.30am start
Finish: 11.00am

Presenters
Clare Bennett
Director of Digital
Experience: Shell, Syngenta, Glencore, Rio Tinto, Laing O’Rourke

Mike Riches
Digital Account Director
Experience: Workspace, KAZ Minerals, Micro Focus, Rio Tinto

RSVP
Clare Bennett
clare@gather.london
020 7014 3325

We look forward to seeing you there.