How do I present a first Annual Report following the year's largest IPO?

Say who, say why and say how.


ConvaTec specialises in products and technologies that manage chronic conditions. It is a global leader in advanced wound care, ostomy care, continence and critical care, and infusion devices.

Entering the FTSE100 in December 2016 (the year’s largest IPO) – they asked Gather to produce their first annual report.


We wanted to tell the ConvaTec story so far, to introduce their experienced executive team and to set out their strategy, investment case, and KPIs which bring their expertise, products and leadership

We began the project by creating a content wireframe to help us identify key content from the prospectus – and any gaps. Through workshops, we developed key areas of the strategic report (investment case, business model and risks) and the governance report, ensuring they met their regulatory obligations and followed best practice. Shooting new photography of ConvaTec’s facilities, people and end-users, was also a key part of presenting the company to investors.


The report made the investment case by telling a powerful story about a global leader and how it is well placed to create value for stakeholders in the long term – a story that can be developed and deepened over time.



  • Best practice consultancy
  • Corporate governance consultancy
  • Strategic report
  • Key messaging
  • Design
  • Photography