Creative

Rodney Mylius

About Rodney

I started in publishing at the Oxford University Press and then moved to London to join what became one of the UK’s most creative identity businesses, Newell and Sorrell, where I was lucky to lead on a whole host of remarkable projects. They ranged from designing the identity for the then-startup Bloomsbury to British Airways made famous by Margaret Thatcher’s opposition to our replacement of the Union flag with world art, to Selfridges and M&S who I eventually joined to be their brand guru through three rebrands.

I am fascinated by what nimble brains and technology can produce. The speed of design and branding work these days is amazing – and of course, the same principles still hold true as always: with a strong concept, you can go anywhere.