How do I align a corporate website with 20 subsidiary sites?

By making them user friendly and easy to update


SIBUR is one of Russia’s largest gas processing and petrochemicals companies. In 2014 it operated 26 production sites across Russia and 70 other countries and employed over 25,000 personnel.

SIBUR runs a large number of external websites to reach all different global stakeholders (customers, investors, current and potential employees, partners and media)

We were asked to re-design their corporate and subsidiary sites (most would have Russian and English versions) to follow their new brand style.


The objective was to bring the sites up to international best practice standards and create a user-friendly and easy to navigate site on a common Content Management System that could easily be updated.

We developed a set of common functionality types that would work across the main corporate site as well as 20 subsidiary sites. We rationalised the various content types used across each of the SIBUR sites to create a single set of templates that would all be managed through a single CMS. We created a new site structure for each of the sites and the design and functionality for each template. The websites were designed to be fully responsive for viewing across desktop, mobile and tablet devices.


Not only have we improved the user experience, but created a site that can be easily managed by SIBUR’s various non-technical internal teams.

SIBUR’s websites now show the world how the petrochemical products they produce contribute and benefit lives every day – supporting a consistent and engaging SIBUR story.

Visit the website.


  • Stakeholder interviews
  • Peer & competition analysis
  • Website best practice
  • Digital road mapping
  • User journeys
  • Corporate website design