Clarkson plc Annual Report 2018

A step change in the quality of reporting.

Clarksons are the world’s leading provider of integrated shipping services. For over 167 years they have been at the core of enabling global trade and are now pioneering the digital transformation of their industry.

In 2018, Gather was appointed to develop and deliver the Company’s annual report. The ambition was to position the business as a digitally leading but people focused organisation, underpinning that culture and relationships remain at the heart of Clarksons’ success.

Challenge

As a market-leader, Clarksons were keen to evolve and enhance their reporting disclosures and looked for support from Gather to move them towards best practice. By clearly setting out who they are, and what makes them unique, we elevated their report to a level expected of a high-profile market leader.

Action

We carried out a detailed audit of their previous report and made a series of recommendations. Through two workshops, focused on the strategic report and governance reporting, we worked with the Clarksons team to identify the key areas for development.

Impact

The 2018 annual report represents a significant change in the way Clarksons talks about itself within their report. Presenting a much stronger sense of identity using the theme ‘Smarter decisions, Powered by intelligence’, the report strikes the balance between showcasing the digital innovation they are undertaking, and recognising that their people, values and culture still sit at the heart of the business.

Reporting disclosures were also enhanced, using clear sign-posting, development of more material content and the reduction of boilerplate. Through a much stronger visual identity, applied across both the strategic and governance reports, the narrative is much more engaging and cohesive.

"We are really excited about our annual report which has moved on significantly and presents a clear narrative supported by strong visuals. This key part of our communications narrative focuses on the three core elements central to our brand – positioning Clarksons as a global leader, innovative and people focused – whilst evolving our visual identity."

Rachel Spencer, Group Company Secretary

Services & contact

  • Peer group and content review
  • Content consultancy and strategy
  • Messaging development
  • Design and writing
  • Production and implementation

People

Chris Clarke

Account director