KAZ Minerals corporate website
KAZ Minerals is one of the largest copper producers in Kazakhstan. Following a major restructuring in 2014, it has been transformed into a high-growth company focused on large-scale, low-cost, open-pit mining. As a result, it is now one of Kazakhstan’s highest profile and fastest growing companies.
We were commissioned to deliver a new site in 2017 at a time when the company was moving into a new phase – the mines were becoming fully operational and there was a different story to tell. We created a new site across four languages (English, Kazakh, Russian and Chinese) to communicate this growth story and to support a range of stakeholder interests, from investors to potential employees and CSR professionals.
The website is one of the main communication tools for the business and therefore content is key. We undertook research and ran a series of workshops to help identify crucial and new content, as well as shaping the overall messaging.
We developed a new look and feel to support the brand story and integrated detailed mine features including timelines, statistics, production reports, site plans and a real-time copper price feed. (The site uses the Umbraco Content Management System, so all content, news and video can be updated easily across each of the 4 languages). We also implemented advanced analytics to give more in-depth measurement of engagement with the content.
A straightforward and intuitive structure, key landing pages, modular teasers and clear calls to action help to guide users to information quickly and easily. The advanced analytics mean we can track engagement statistics – for example, the annual report has been downloaded 447 times in English, 898 job application forms have been completed and the mine update videos have been watched more than 6,400 times since going live in December 2017.