Workspace Group PLC: Joined up communications
Creating business advantage through creativity and consistency.
Challenge
Workspace is a property developer focused on London. It continually invests in providing the technology infrastructure that enables customers to think and move fast.
Workspace has been a Gather client for eleven years. During our long relationship we have developed many projects: annual reports, corporate websites, investor day materials, analyst presentations, brand values, purpose and videos explaining their sustainability story. Central to all this is a consistent approach to their corporate and customer communications. In a crowded and competitive sector, this is what gives Workplace credibility.
Action
In the last three years, Workspace’s share price has risen nearly 30%, as investors and customers better understand their market positioning.
Our role has been to ensure their story, strategy and performance is clearly told through the annual report and through the related analyst presentations, investor days and website. This means applying not only their identity consistently, but also their messaging. We have told a consistent story about ‘The Workplace Advantage’, a unique offer that has seen customers increasingly moving into Workspace properties: their investment and development of buildings creating modern environments for growth; the focus on London as it grew and changed; being consistently relevant to demanding customers who had choices; investing in and retaining the best employees; and building a strong, differentiated brand and reputation.
