BRAND: Workspace

How do I connect with all my stakeholders?

Put a single-minded idea at the centre


Workspace owns, develops and rents commercial space across London. They specialise in converting old industrial properties like warehouses and factories into ideal office spaces that help businesses grow. The spaces are well designed, contracts are short, networking is made easy and broadband, telephony and other services are sorted from the start. How should they reach a wide range of stakeholders?


As a leading property business, what makes Workspace tick is the strong relationships they build. Though we have been working for Workspace for a number of years, we have recently developed a single organising idea and clear values as the basis for a website redesign and the development of video and other interactive features, plus mobile and customer apps.


We continue to engage everyone from customers to investors with other communications in print and online, including investor communications such as the annual report, investor presentations and roadshows. All that work is now anchored in one, clear, agreed positioning.


  • Stakeholder interviews
  • Stakeholder profiling
  • Customer journeys
  • Information architecture
  • Sustainability strategy
  • Positioning and values
  • Tone of voice
  • Key messaging