Air Liquide wins Gold with Qlixbi at the Transform Awards Europe 2020

Qlixbi and Gather’s excellence in rebranding and brand development was recognised in a room brimming with industry specialists.

Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform Awards are truly global.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success. The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

The awards ceremony, hosted by Luke Kempner, was held in The Brewery, London.

The whole Gather team, Air Liquide’s chosen communications and brand consultancy for the piece were delighted with the win for ‘Best Visual Identity’ within the industrial and basic materials sector.

Brittany Golob, publishing editor at Transform magazine, says, “At the Transform Awards, shortlisted companies represent every sector and size of organisation, presenting a true benchmark for excellence in strategic brand work. The breadth of the shortlist exemplifies the broad spectrum of brand development work recognised by the awards, from visual design to tone of voice to wayfinding and signage. Every single company on that list deserves congratulations for delivering excellent, creative brand work. Congratulations to all of the 2020 winners!”

Follow #TransformAwards to hear more from the Transform winners and @gatherlondon for updates on our work joining up communications in a confusing world and bringing clarity to the complex.