Director - brand
“The impact of Covid-19 has certainly led to one thing – a massive shift in behaviour. And the nature of our relationships with brands is changing. Those that once were a staple in our lives are now redundant and those that played a lesser role are now a daily need.
As human beings we value transparency and empathy. We want to do business with those that value values; businesses that lead with ‘why’, rather than trying to sell to you.
Overcoming this and responding to it appropriately is what makes effective communication. Beyond servicing customers, servicing the community is being seen far more acutely than before.
Every business is going through disruption, whether it is positive or negative. And now is an opportune moment to reflect on your brand experience. A time to reinforce or a time to reinvent?”
Mei Ashelford BBA FCA
Director of reporting intelligence
“The Covid-19 crisis is, and will continue to be, a true test of how well companies have implemented the core principles of the new UK Corporate Governance Code – of living and breathing a wider corporate purpose beyond shareholder value, considering the impact of decision-making on all stakeholders with the ultimate goal of ensuring long-term sustainable success.
I talk a lot about ‘doing then saying’. This crisis will come to an end at some point but who will emerge with their businesses and reputations still intact? In my view, it will be those companies that have done the right thing and behaved responsibly, and then communicated in a transparent and honest way. Good corporate governance and clear corporate communications have never been more important.”
As the digital shift accelerates, resilient businesses are focused on bringing digital channels to parity and reimagining customer journeys to create differentiating digital experiences. The explosion of tools and platforms make the shift to digital both easier than ever before and more complex than it’s ever been. Harnessing data, targeting audience behaviours and being laser-focused on how an online presence supports a digital business operation are critical navigators for success.
We can help ready you for the next normal. Redesigning websites to reflect new priorities, creating compelling content that cuts through the noise and turbocharging digital communications for a virtual, socially distanced world.
Whether you’re taking a huge leap or small steps we’d love to help you on your journey.
Integrating sustainability principles and performance management into their purpose, strategy and reporting has been shown to lead to more resilient and innovative companies and have a positive impact on the bottom line. More than that, it often supports the company’s core purpose; assists in attracting key skills; is important to consumers and customers, and is being demanded by investors and regulators.
The advent of Covid-19 has accelerated the need to integrate sustainability considerations into the way companies do business, but also the way in which they report on them.
We can help you navigate the plethora of sustainability standards and support you in determining the issues that are most material to the business. We advise how to report on them and how to effectively weave sustainability through your communications to strengthen your story.