Delivering ‘The Home of Homes’ across the communications suite

The Challenge

Create a unified ecosystem that underlines Dunelm’s position as the ‘Home of Homes’.

Our Approach

We have simplified their narrative, made their website the centre of their communications suite and integrated sustainability into the strategic approach, highlighting their commitment to responsible practices.

The Result

Dunelm’s new communications suite offers a cohesive and modern approach to corporate storytelling, anchored by their strategic vision. It now provides stakeholders with a clear, comprehensive understanding of the company’s direction, values, and commitment to excellence.

With a thoughtful content strategy post-launch, their new site highlights Dunelm’s unique position to lead and innovate in the market resulting in an uplift of 90+% active users in the first quarter since the site launched.

“Gather transformed our corporate communications. Their approach helped us create a truly connected narrative that reflects our strategic ambitions and corporate identity and has set us up for strategic corporate communication for the future.” 

Simon Hockridge, Director of Communications, Dunelm