Delivering ‘The Home of Homes’ across the communications suite

The Challenge

To create a unified ecosystem that underlines Dunelm’s position as the ‘Home of Homes’.

Our Approach

By making their website the centre of their communications suite and integrating sustainability into the strategic approach we have simplified their narrative, and underlined their commitment to responsible practices.

We also tell a story of ‘delivery and ambition’, by prioritising content that showcases how Dunelm is delivering on its strategy.

The Result

Dunelm’s communications suite offers a cohesive and modern approach to corporate storytelling, anchored by their strategic vision. It provides stakeholders with a clear, comprehensive understanding of the company’s direction, values, and commitment to excellence.

With a thoughtful content strategy, their website highlights Dunelm’s unique position to lead and innovate in the market with an uplift of 90+% active users in the first quarter since the site launched.

“Gather transformed our corporate communications. Their approach helped us create a truly connected narrative that reflects our strategic ambitions and corporate identity and has set us up for strategic corporate communication for the future.” 

Simon Hockridge, Director of Communications, Dunelm