Clarkson PLC brand, annual report & digital communications
Clarksons operates an ecosystem of maritime services, covering broking, research, finance, digital tools, port services and green-driven advisory services. Each is powered by intelligence and backed by market-leading technology. In a diverse group that competes for leadership in different global markets, the challenge was to convey one future-focused expression of Clarksons’ difference and relevance.
Clarksons’ brand was the starting point – we created a new visual language to express how Clarksons uses technology to solve problems, defined the tone of voice, as well as updating the logo.
In the annual report, we introduced Clarksons purpose and increased its reach through shareable social media assets.
We made messaging and content a priority, giving each business a ‘homepage’ to tailor its story, we also redesigned the website and used technology appropriately for this leading business.
Clarksons’ purpose – enabling global trade, leading positive change – sits at the heart of its refreshed communications. This new work demonstrates the power of connected communication for a leader in a rapidly evolving global market.
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