Redefining a global leader.

The Challenge

With an ambition to reflect their status as a global leader in their industry, Clarksons required an overhaul of their brand identity and wider communications, to reflect their position in the market.

Our Approach

The first step of our process was to define Clarksons’ purpose – Enabling global trade, leading positive change.

From this bold statement, rooted in heritage but with an eye on the future, we were able to work with Clarksons to define a modern and dynamic brand identity. This resulted in the creation of a suite of brand collateral that underpinned the creation of a new corporate website and redefined the approach to reporting and communications.

The Result

The initial output of our collaboration was the creation of a new corporate logo and set of brand guidelines.

A new corporate website, streamlining a complex ecosystem of disparate microsites, to ensure a consistent and coherent digital footprint, all based on a clear understanding of business requirements and ensuring an engaging and easy to navigate user experience.

From a reporting perspective, the new brand positioning enabled us to refine and demonstrate Clarksons’ unique leadership role – a driver of positive change across the industry, and a business well-placed to manage the complex and ever-changing dynamics of global trade.

“Clarkson also appears to have undergone a swanky rebrand. Perhaps the promotion of ‘technology’ to an equal standing on the website indicates its importance to the group.”

HSBC analyst

“The flexibility and ease of use of the site has been a game-changer internally, previously seen as out-of-step and ignored, it is now a centre point for all our comms that has reignited internal ambitions to drive forward our offering. The strength of our Group is greater than the sum of our parts, and the new site truly reflects that.”

David Rumsey, MD, Port Services

Awards

• GOLD – Best Corporate Website – Corporate and Financials 2023/24