Clarkson PLC brand, annual report & digital communications

Underlining leadership at the heart of global shipping

Clarkson PLC (Clarksons) is the world’s leading provider of integrated shipping services with operations spanning 22 countries across six continents.

The Challenge

Clarksons operates an ecosystem of maritime services, covering broking, research, finance, digital tools, port services and green-driven advisory services. Each is powered by intelligence and backed by market-leading technology. In a diverse group that competes for leadership in different global markets, the challenge was to convey one future-focused expression of Clarksons’ difference and relevance.

Our Approach

Clarksons’ brand was the starting point – we created a new visual language to express how Clarksons uses technology to solve problems, defined the tone of voice, as well as updating the logo.

In the annual report, we introduced Clarksons purpose and increased its reach through shareable social media assets.

We made messaging and content a priority, giving each business a ‘homepage’ to tailor its story, we also redesigned the website and used technology appropriately for this leading business.

The Result

Clarksons’ purpose – enabling global trade, leading positive change – sits at the heart of its refreshed communications. This new work demonstrates the power of connected communication for a leader in a rapidly evolving global market.

"Clarksons has undergone a swanky rebrand… most interestingly, the website now includes a 'technology' division in prominent positioning alongside the group’s legacy divisions… arguably cementing Clarksons' position as the company supporting the shipping industry’s transition from analogue to digital."

HSBC half-year results analysis

"The new website will work much harder delivering value for our area of the business. As a growing service line with strong competition, we recognise the value of being part of the Clarksons Group. The new structure and prominent position of Port Services gives us the best of both worlds – we can be seen and heard within a broad, group website, whilst also elevating our own presence to our own audiences."

MD of Port Services