I believe the brands and businesses that clearly sit apart from others are usually the bravest creatively. And that a commitment to creativity is one of the reasons a business can stay at the top.
Over the years I have been part of the team that introduced digital to the UK, put a smile on the face of millions of holiday-makers and showed how a £1 bet became a billion pound business.
I also enjoy the strategic side and talking to clients about their ambitions for their businesses. It’s often where an insight comes from.
The best moments are when we present creative work that excites the room. It makes all of the hard work worthwhile and when you feel like creativity really can make a meaningful difference.