Workspace Group PLC: Annual report

Home to London's brightest businesses

Workspace is a FTSE 250 Real Estate Investment Trust which owns and manages 4.6 million sq.ft. of business space across 78 locations in London.

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The Challenge

Workspace PLC is a FTSE 250 Real Estate Investment Trust (REIT) with a big difference – they own all their buildings, which means their tenants can customise and personalise their space to a far greater degree than they can with other space providers.

The core belief is that ‘businesses can achieve more in the right space’. By delivering this to tenants, Workspace can deliver against their stated purpose – ‘To give businesses the freedom to grow’.

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Our Approach

You truly experience the magic of Workspace when you’re in one of their environments. So, how do we bring that to investors through an Annual Report?

The 2024 report delivers this experience directly to investors with seven films.

Three films highlight the customer perspective, explaining why they choose Workspace. Another three showcase the day-to-day work of key Workspace people who drive and support the leading customer offer.

The seventh film is a drone fly-through titled ‘What it looks like when it all comes together,’ offering a full view of Workspace operations and customer businesses in action, delivering a seamless customer experience. It provides a compelling reason for customers, employees, and investors alike to choose Workspace.

This super-connected story shows how leadership decisions made in the boardroom directly shape the customer experience, driving performance throughout the year. It also highlights how Workspace’s culture empowers its people to think like customers, leading to better interactions and outcomes. Finally, governance is clearly positioned as a key part of overall performance.

The Result

Most Annual Reports contain siloed content, leaving readers to piece together the story themselves. The 2024 Workspace Annual Report takes a different approach, tackling this issue head-on. With curated signposting and QR codes linking to videos, information is easy to find and follow. By eliminating scattered content, the report delivers a clear, connected, and easy-to-understand narrative. The result is a differentiated, multi-award-winning document that is both accessible and customer-focused.