Improving the global investor experience

The challenge

To evolve Foresight’s digital identity to reflect its position as a leader in sustainability-led investment and create a website that is easy to navigate and AI-friendly.

Our approach

We simplified the architecture and navigation to help users move through the content with ease, helping to deliver AI-readability and discovery.

To help audiences connect with complex sustainability and investment management topics, we developed a clearer, more accessible tone of voice, supported by custom illustrations.

This was delivered on a new website, built with the user journey and AI-readability in mind.

The result

Foresight’s digital presence now matches their market-leading ambition. Every visit, every page, every interaction reinforces what makes them a leader in sustainability-led investment.

• 51% more engaged sessions.
• 35% longer visits.
• 30% more sessions in the first 90 days.

“Your combined strategy and creative heads have really moved our brand and digital marketing this year, and I am really grateful. We can all feel proud that as marketers, we have pushed the business forward today.”

— Louise Astley, Managing Director, Head of Marketing & Communications