Improving people’s health and the sustainability of society and the planet

The challenge

To clearly show and demonstrate Novo Holdings’ ability to generate strong financial returns for the Foundation while creating a positive impact.

Our approach

We structured Novo Holdings’ story around their purpose: “To improve people’s health and the sustainability of society and the planet”.

In the annual report, we created impactful feature pages highlighting how their investment teams generate long-term financial returns while benefiting people and the green transition.

We optimised Novo Holding’s visual identity for digital communications, developed an online summary of the annual report, and updated key pages across the website.

The result

Novo Holdings articulates a clear and compelling story that connects its contribution of resources to the Novo Nordisk Foundation to its status as a leading responsible investor.