Cleaner, healthier, more productive.

The Challenge

Create an impactful brand and visual identity that helps Spectris tell their story, initially delivered in the Annual Report, and ultimately across all communications.

Our Approach

We created a new and striking super-graphic that visualises the moment of precision – ‘where the Spectris world meets our world’.

Used throughout the report, the device brings their purpose of “cleaner, healthier, more productive” to life.

In a pivotal year for Spectris, we also re-structured the report, introduced a strong golden thread, and enhanced compliance to provide a strong foundation for their next strategic phase.

The Result

With a re-energised brand and a clearly defined message, Spectris tell a compelling story within a modern reporting suite that is set for the future.