We are hiring! Senior Digital Comms Strategist wanted.

1 November 2021

Digital is a key component of most briefs across the agency and the digital function itself is rapidly growing. As a result we are stepping up our processes and ways of doing things to adapt to this joined up way of working and expand our capability.

The Role

This is a senior role working alongside the Director of digital to deliver digital projects with excellence, to champion digital across the agency and grow and optimise the digital function.

A strategist by focus you love to own it and go above and beyond to help define big digital activity for corporate clients – websites, reporting and more.

Joining a team of spirited, creative, self-starters who thrive on delivering inspirational work for our clients on time and to budget. You will be an entrepreneurial, accountable, team player who is technically savvy and CMS literate. You will have the fundamentals buttoned down with an eye on the digital horizon for what is coming next. And thrive in helping teams and client’s level-up in digital.


  • Strategic lead – finding astute ways to stretch the ambition and potential of projects without compromising budgets and schedules.
  • Win new business – proactively leading on, contributing and presenting compelling digital pitches and project proposals.
  • Building client relationships – be their go-to strategic counsel and partner for digital.Interrogate and translate client objectives to defining a project roadmap and approach that is inventive, creative and smart which delivers measurable business impact. Spot organic opportunities for growth.
  • Oversee projects and lead the team – guiding the project managers, client service, creative, IA and technical teams on the brief, scope and what success looks like. Setting the vision for the work and ensuring all documentation and outputs across the process meet this vision. Getting the right balance of ambition and commercial pragmatism.
  • Department development and champion – Working alongside the Director of Digital to grow the function and make it sector leading, with the autonomy to define, set-up and lead new ways to make us more creative, more effective and more flexible for our clients. Champion digital best practice and mentor teams to increase digital understanding and potential across the agency.


  • Digital communications strategy – interrogating and drafting briefs, defining the approach and solutions. Be able to define the experience and content strategies, content planning for corporate websites and digital annual reports and comms strategies for wider social media and comms engagement.
  • Research and insight – be equipped with a range of qualitative and quantitative methodologies to understand a need and opportunity e.g. benchmarking, audits, stakeholder requirements gathering interviews, surveys and workshops, persona and user journey development. Be able to seek out and assess data. To combine inputs to extract meaningful and differentiating insight.
  • An understanding of UX and able to brief and oversee the UX team.
  • Performance measurement and optimisation able to extract and interpret analytics and have an eye for continuous improvement and learning.
  • Compelling communicator, confident presenter and workshop facilitator. Is a master at crafting convincing briefs and presentations and getting the most from people in the room.
  • Technically savvy, CMS literate, comfortable reviewing functional specs.

Our ‘nice to have’s’ and/or additional specialisms would be:

  • The ability to undertake UX for smaller projects independently.
  • Deeper experience of data analytics (Google), user testing and analysis and SEO reporting and how these can drive insights and recommendations for optimisation of website UX and content.
  • Experience of social media listening tools, methodologies and analysis.


  • A curious critical thinker, constantly learning, a master problem solver, seeking new solutions to existing and new problems.
  • Inventive and visionary, understands and excels within a creative process and driven to always want to do things better. The way we work, the output we create, the service we provide clients. Pushing the boundaries of possibility and not afraid of diving into new unchartered waters.
  • Entrepreneurial with an interest in building a business revenue stream, not just run projects.
  • Dynamic and ambitious, able to inspire and guide those around them and not be shy about getting stuck in.
  • A real team player, personable, supportive, accountable and a digital champion with the skill to move teams in the same direction.
  • Live the Gather values; Ingenious, Connected and Agile.


  • 7+ years’ experience as a digital communications strategist.
  • Experience of corporate websites and/or B2B digital comms (required).
  • Experience of online corporate reporting (required).
  • Social media and broader digital comms experience (desirable).
  • Sustainability knowledge (helpful – this is another growth area in the business that the digital team often has to support on).
  • Understanding / knowledge of the print reporting process (helpful – this is a big part of our business so will help you understand the team).


Digital at Gather

 Over the past year we have seen incredible digital growth – externally in terms of clients, projects and awards and internally with an increasing digital understanding, appetite and cross-function collaboration. Due to this success, we are growing our team.

To be market leading is not enough, we are passionate about moving the industry on. Bringing the excellence that exists in other digital fields and disciplines to the corporate world. To find smart and pragmatic ways to innovate and reimagine the art of the possible. With a laser-focused eye on driving business goals, not just creating assets.

Our work is diverse and collaborative with the majority of projects working cross-functionally with brand, sustainability and reporting teams. Projects can include:

  • Mid-size corporate websites for the largest FTSE 250 businesses (the occasional FTSE 100). A mix of complete web redesigns and a growing portfolio of sites under management.
  • Online corporate and sustainability reporting.
  • Campaignable reporting and broader digital comms (ie social media).

This is an exciting chance to be involved in some truly ground-breaking work.

Please send your CV and cover letter to if this sounds like you.