SSP Group plc annual report & sustainability report

The best part of the journey

SSP Group plc is a leading operator of food and beverage outlets in airports and train stations worldwide. The company has 550+ brands in their portfolio, including Starbucks and Burger King, and their own brands – Upper Crust, Millie’s Cookies and Ritazza.

The Challenge

SSP are ‘the food travel experts’. Operating 2,800 branded catering and retail units, in 180 airports and 300 railway stations, across 35 countries.

The challenge was to demonstrate their successful emergence from the pandemic, and to show how new leadership would take the company forward – capitalising on the opportunities available as travel markets reopened across the globe.

Our approach

To address this specific challenge, we helped SSP articulate their purpose, vision, strategy, and the integration of sustainability.

We created the new Annual Report and their first Sustainability Report around the new purpose: ‘To be the best part of the journey’, allowing us to capture their ambition. Both reports tell a complimentary story and successfully engage with a broader range of internal and external stakeholders.

The Result

SSP’s reporting suite is a more considered and connected story rooted in best practice reporting. By using their purpose as the narrative anchor, SSP was able to bring together the core elements of their story. The creative treatment of both reports delivers clearer cross-linking between individual sections and between the two documents.

“We found Gather to be incredibly supportive and solutions oriented.This report has been a huge step forward for us and we are delighted with where we got to, both in terms of the look and feel and the content, and I know I speak for the Group Executive Committee and Board when I say that”

Marisa Fitch, Group Head of Communications, SSP Group plc


GOLD – ‘Best ESG Report’ at the Corporate and Financial Awards 2023.

GOLD – ‘Diversity & Inclusion Initiative of the year’, at The Chartered Governance Awards 2023.

Services & contact

  • Best practice and regulatory advice
  • Sustainability communications consultancy
  • Design and creative direction
  • Annual report
  • Copywriting
  • Photography


Will Davenport

Client Partner
+44 (0)20 7061 6235