SSP Group plc annual report & sustainability report

The best part of the journey

SSP is a FTSE 250 global specialist in the food travel sector. They have a wide portfolio of brands, from well-known grab ‘n’ go sandwich shops and cafés, to bespoke high-end bars and restaurants.

The Challenge

To show how new leadership are taking the company forwards – capitalising on the opportunities available as travel markets grow across the globe.

Our approach

We focused on the connections between SSP’s purpose, vision, and strategy and how, when brought together, they enable SSP to make the most of market opportunities.

We centred the new Annual Report, and their first Sustainability Report around the new purpose “to be the best part of the journey”. A message that shows how they are a customer-focused business with a best-in-class offering.

We also made sure that sustainability, a key component of their business model, was integrated within their corporate story and delivered across their comms channels.

To reflect the ambitions of the business we created a new brand identity that we applied to their reporting suite and we designed and built a new corporate website that allowed them to tell a clear and confident story.

The Result

SSP’s reporting suite is a considered and connected story rooted in best practice reporting. By using their purpose as the narrative anchor, SSP was able to bring together the core elements of their story and show how their business is well positioned to make the most of the growth opportunity in the sector.

“We found Gather to be incredibly supportive and solutions oriented.This report has been a huge step forward for us and we are delighted with where we got to, both in terms of the look and feel and the content, and I know I speak for the Group Executive Committee and Board when I say that”

Marisa Fitch, Group Head of Communications, SSP Group plc

Awards

  • GOLD – Best ESG Report – Corporate and Financial Awards 2023
  • GOLD – Diversity & Inclusion Initiative of the year – Chartered Governance Awards 2023
  • GOLD – Stakeholder disclosure of the year – Chartered Governance Awards 2024

Services & contact

  • Best practice and regulatory advice
  • Sustainability communications consultancy
  • Design and creative direction
  • Annual report
  • Copywriting
  • Photography

People

Will Davenport

Client Partner

will@gather.london
+44( 0)7881 348 426