BRAND: Allen & Overy

How do we introduce a focal point for innovation in law?

Create a space where ideas and experience can be shared and developed.

Fuse is an exciting physical innovation space where tech companies, Allen & Overy lawyers, technologists and their clients collaborate to explore, develop and test legal, regulatory and deal-related solutions.

Gather supported A&O in the naming and branding of Fuse which is its latest edition in its range of Advanced Delivery solutions it develops with clients to solve their challenges.

Find out more about the project.



  • Brand strategy
  • Naming
  • Identity
  • Guidelines