EXi, the new brand for iPrescribe Exercise, is an award-winning app created by elite sports physiotherapists, targeted primarily at people with chronic conditions.
Gather was challenged to create a brand which empowered a wide range of people to take responsibility for their own health, leveraging the tailored experience that the app provides and utilising the technology available. The goal? To be the go-to app for those managing their own health and for health providers to prescribe exercise.
NHS approved and integrated with Apple Watch, the creation of EXi resulted in a cut-through brand which was uniquely positioned to support the public during the 2020 Covid-19 pandemic and continues to flourish.
Lex Mundi is the world’s leading network of independent law firms, delivering high-quality advice that is critical to solving complex cross-border challenges.
Lex Mundi’s 150+ member firms offer preferred access to more than 22,000 lawyers worldwide in 125+ jurisdictions. Supported by client-focused methods, innovative technologies, joint learning and training, Lex Mundi’s law firms collaborate across borders, industries and markets to deliver integrated and efficient solutions focused on real business results for clients.
Gather was challenged to develop an innovative new brand for its portfolio.
Both brands were shortlisted at the Transform Awards 2021. Exi, in the “Best Visual Identity from the Lifestyle and Wellbeing sector” and Lex Mundi in the ‘‘Best Development of a New Brand Within an Existing Brand Portfolio.”
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.
The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
We look forward to hearing the results in May later this year.
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