A stronger challenger business

The challenge

To bring their strategy to life in a clear, concise and super-connected reporting suite.

Our approach

Using the golden thread of “a stronger challenger business”, we created a reporting suite that puts their new strategy front and centre.

Our approach enabled us to deliver key stories and information more effectively online, whilst housing deeper disclosures in the PDF.

All of this was delivered with clear, confident messaging and a bold visual language.

The result

A coherent and highly navigable reporting suite that balances strategic narrative, ESG priorities and financial detail. Impactful and clear messaging, a refined look and feel through the use of bold colour, graphic devices, and photography, all help guide stakeholders through a complex global story, and deliver a report that is engaging, transparent and aligned to Imperial Brands’ ambition as a challenger business.