Opening up new investment futures

The Challenge

Tritax is a young company. It wanted to close a perception gap between being regarded as ‘the newcomer’, and its reality – it has become the major force in creating new futures for its asset category. Our task was to communicate the firm’s vision, clearly separating its parent identity from those of its funds, including Tritax Big Box and Tritax EuroBox, which each focus on distinct property portfolios. The final piece was to present Tritax’s proposition in a suite of newly-designed websites and link these to its annual reports.

Our Approach

We immersed ourselves in Tritax’s strategy, understanding the perspectives of investors, peers and customers. We captured Tritax’s vision in new high-level messages, created an expressive modular visual identity and created a new corporate identity for the group. Our aim was to present the personality of the firm and its funds as part of a single coherent system.

In our digital design we redistributed traffic to the correct sites and pages through clearer UX, navigation, structure, signposting and content. Our work also included designing Tritax’s annual reports, enabling us to deliver a clear and connected solution that positions Tritax with all its stakeholders.

The Result

One group, with two clearly differentiated businesses within it. Clear and incisive messaging backed up by compelling and differentiated imagery. Annual reports with a personality and a clear story, investor propositions and market insight.

“It’s the best real estate website I’ve ever seen.”

Partner – Tritax Group

New website statistics include:

• Tritax Group – page views increased YOY by 11.03%. Average session duration has increased by 34.3%. Referred users from Tritax Big Box increased 844.44% – proving success of our strategy to increase cross-linking.
• Tritax EuroBox – 51% YOY increase in users and 57.05% YOY increase in new users, 27.8% increase in page views.

Awards

Winner of ‘Best FTSE 250 Website’ at the Corporate & Financial Awards.