IFRS foundation annual report

Better information for better decisions

The IFRS Foundation develop high-quality and globally accepted standards for financial and sustainability reporting.

The Challenge

To underline the IFRS’ leading position within a global market that continues to grow and attract competition.

Our Approach

We used the organisation’s founding principle of “Better information for better decisions” as a golden thread that connected key content throughout the report.

We developed a messaging section that explains how the IFRS work and how they arrive at ‘better decisions’. Through a refreshed approach to design that emphasised their collaborative and global reach, we positioned the IFRS as the clear international leader.

The Result

It is clear how the IFRS work, where they work and how they produce their guidance. In a world of conflicting information, how they bring clarity and consistency to markets is front and centre of their story.