Enabling extraordinary things.

The Challenge

Continue to bring to life their striking purpose: ‘We create the space that enables extraordinary things to happen’.

Our Approach

Embed the purpose as a golden thread across the reporting suite – Annual Report, Responsible SEGRO Report and corporate website.

As part of our vision for SEGRO, we streamlined their Annual Report and Sustainability Report and strengthened the linkage between the different communications channels. The final suite of documents includes filmed Q&A’s and animations, making the story as accessible to a wide range of audiences as possible.

The Result

SEGRO can demonstrate how their purpose enables extraordinary things for all their stakeholders. The rebalancing of the story across multiple channels ensures that no matter how audiences engage with SEGRO, they receive a consistent narrative.

This distinct approach significantly enhanced SEGRO’s digital footprint, with a 640% increase in time spent on site.

The report, delivered in print and online, has also been shortlisted for many industry awards including the IR Society Awards, Chartered Governance Awards and Corporate and Financial Awards.

“Gather quickly got under the skin of our business and our challenges, producing reports that align well with our brand. Gather’s expertise and commitment to excellence have made them an invaluable asset to our team.”

Nick Hughes, Director of Marketing & Communications, SEGRO