Landmark destinations. Driving growth.

The Challenge

Align Hammerson’s brand and communications to show them as the business that is defining modern retail.

Our Approach

We helped them evolve their story to one that emphasises their strengths – sustainability, innovation, customer insight and puts a greater focus on how their strategy is helping them transform their properties from “locations” to “destinations”.

A new and energetic brand that reflects the vibrancy of their destinations was introduced in the annual report.

We then integrated their story and new brand for a seamless multi-channel experience.

The Result

Hammerson’s corporate story and identity now reflect the vibrant destinations they operate.