SEGRO annual report, sustainability report & digital communications

Enabling extraordinary things

SEGRO is a UK Real Estate Investment Trust (REIT), who own, manage and develop big box and urban warehouses across the UK and Europe, with a specific focus on supply-constrained urban markets.

The Challenge

We wanted to continue to bring to life their striking purpose: “We create the space that enables extraordinary things to happen”.

Our Approach

Central to our work was to embed their purpose as a golden thread across their entire reporting suite – Annual Report, Responsible SEGRO Report and corporate website.

As part of our vision for SEGRO and building on the work we achieved in 2022, we streamlined their Annual Report and strengthened the linkage between the different communications channels.

Play

The final suite of documents includes filmed Q&A’s and animations, making the story as accessible to a wide range of audiences as possible.

The Result

SEGRO can demonstrate how their purpose enables extraordinary things for all their stakeholders. The rebalancing of the story across multiple channels ensures that no matter how audiences engage with SEGRO, they receive a consistent narrative.

The report, delivered in print and online has also been shortlisted for many industry awards including the IR Society Awards, Chartered Governance Awards and Corporate and Financial Awards.

“Gather quickly got under the skin of our business and our challenges, producing reports that align well with our brand. Gather’s expertise and commitment to excellence have made them an invaluable asset to our team.”

Nick Hughes, Director of Marketing & Communications, SEGRO