Smurfit Kappa annual report and sustainability report

Delivering simultaneous reports

Smurfit Kappa Group is a FTSE 100 business specialising in sustainable and innovative packaging solutions for their global clients.

The Challenge

As Smurfit Kappa moved forward with a merger to create one of the largest packaging companies in the world, they needed to showcase not only how they performed, but how their business is driven by innovation and a commitment to the highest standards of corporate responsibility.

Our Approach

Leveraging their well-known brand, we redesigned their reporting suite to have a cohesive and fresh look and feel to reflect the story.

We ensured the Annual Report aligned with best practice by including a more thorough discussion on sustainability, and linked sustainability and innovation to the heart of the business model and strategy.

Simultaneously we also designed and produced their Sustainability Report, making sure that it linked closely to the Annual Report so that stakeholders can get both the breadth and depth of information they are looking for.

The Result

Smurfit Kappa’s reporting shows how their offer is underpinned by a responsible business model and firm commitment to innovative and sustainable products, reaffirming their role as a global leader in packaging and a transformational force in the supply chain.